Influencer Marketing
Improve brand awareness, increase traffic, and drive your brand's message to your target audience
Why your brand should be working with an Influencer
Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand's message to your target audience. As a content creator, I market to your ideal audience across different channels, which allows you to expand your reach.
I guide my followers through all the noise creating strong, authentic connections between brands and their target audience and provide untapped markets for those brands.
I build brand awareness and am a trusted voice for my followers.
I create content, develop and research post ideas, write editorial and shoot and edit photography and video, and I even distribute this rich content for you! Best part....you own the content, and it will live on and show up on search engines for years to come.
I am an excellent value for your marketing budget vs. traditional marketing and am an authentic way to grow your following and fans. I am your Brand Strategist, Content Creator, Photographer, Marketer, and Social Media staff all in one package. That comes with 20+ years of brand marketing experience!
I have been featured in HERLIFE, Johnson County Lifestyle, Leawood Lifestyle, FEAST, and IN Kansas City magazines. I write a monthly food and entertaining column for HERLIFE magazine and have appeared on KC Live morning show, Better KC, as well as appeared as a guest chef at KC Taste. I am also a monthly feature on FOX4’s Mornings, the number one morning show in Kansas City. View more of my media features here →
Netflix’s Easy-Bake Battle
Brands I’ve worked with:
Here are a few examples of content ideas.
I work collaboratively and believe finding the right strategy for you is an iterative process.
Contact me to schedule a call and see if we are a good fit!
BRAND AMBASSADORSHIPS & MARKETING
With 20+ years of experience in brand development during my corporate days, I now take that experience and work as a brand ambassador.
Brand Ambassadorship is similar to Influencer Marketing but is based on a long-term relationship. I become a trusted face of your organization and have deep knowledge about the brand. I am a proud and loud voice to tell your brands' unique story through quarterly strategic ideation and sharing of that content with my engaged community and beyond. As a spokesperson, I collaborate to create authentic content with the brand, make appearances and even host events to engage followers and community. It’s important to me that I only choose assignments that are true to the personal brand I am creating to safeguard both brands' authenticity.
Finally, I have a passion which is expressed through my ORIGINAL CONTENT, beautiful high-res photography, and storytelling. My AUTHENTICITY shows through in my voice as I genuinely enjoy engaging with my AUDIENCE.
What comes to mind when you think of a Brand Ambassador?
❓ I don’t know what services an ambassador offers.
⏰ I don’t have time to figure it out.
📋 It sounds like more work for me to manage.
💲 I am not sure we can afford it in our marketing budget.
➤ Maybe you’ve considered using a Brand Ambassador and thought…I am not sure how to do that.
➤ Maybe you’ve seen other stores using a Brand Ambassador and thought…we should do that.
Using a Brand Ambassador is the bridge between your customers and the products on your shelves. Now more than ever, given this economy, retaining and attracting customers is everybody's game.
You’re in the right place!
With a Brand Ambassador…
🤝 you give your store a trusted human element
💡 you offer entertainment, information, and inspiration
👪 you increase engagement with your customers and create a community
💪 you strengthen your marketing team and expand your market
As your Brand Ambassador, I would collaborate with you to create and share original content, be a trusted face, and create deeper connections with your customers.
When you work with me as your Brand Ambassador/Influence Marketer
🧱 I am established. I have built a reputation for my knowledge and passion for cooking and entertaining. I have a large and loyal social media following and 20+ years in brand development and content creation. I was even recently featured on the Netflix cooking show Easy-Bake Battle - The Home Cooking Show!
📣 I am a trusted voice. I’m a pro at talking about brands on my social media accounts and during cooking classes, boutique dinners, community events, print articles, and TV features.
💸 I am authentic. I am an excellent value for your marketing dollars and offer an authentic way to grow your following and fans. I am experienced and have worked with companies such as Cervasi, PRÉSIDENT Cheese, Midwest Dairy, Kraft, Local Pig, Salt Creek Farm, Wal-Mart, Anheuser-Busch, Hungry Planet, and Yarden Wines.
💗 I am approachable. My goal is to help people feel confident and inspired in their own kitchens. I want the warmth and style with which I share my recipes and entertaining tips to make people feel comfortable with their own cooking skills while inspiring them to gather with friends and family around their own table.
📺 I am visible. I’m already engaged with your local customers. I have been featured in Johnson County Lifestyle, Leawood Lifestyle, FEAST, and IN Kansas City magazines. I write a monthly food and entertaining column for HERLIFE magazine and have appeared on KC Live morning show and Better KC, as well as appeared as a guest chef at KC Taste. I am also a monthly feature on FOX4 Mornings, the number one morning show in Kansas City.
What brands are saying about our collaborations
"Your content is great, and your willingness to adjust and work with us was really wonderful, and all of the recipes were relevant and interesting."
- Cervasi
"I have absolutely loved working with you. You are a true spokesperson for the foodie community".
- Olive Tree
“Lauren Lane was beyond FABULOUS! Her professionalism was spot on.
-Security Benefit
“Lauren was a valued part of our H&R Block national convention. She not only contributed as a panelist on our discussion on self-advocacy by sharing her perspective as a woman-owned small business, but she performed a wonderful cooking demonstration for our virtual attendees. Lauren created a simple yet gourmet pasta recipe that she demonstrated for us with a sprinkle of amusement, a dash of warm charm and a heaping spoonful of inspiration. She was delightful to work with from beginning to end”.
-HR Block
